Franz Fehrenbach as “Personality of the Year 2009”
Franz Fehrenbach as “Personality of the Year 2009”
Franz Fehrenbach honored by ADAC as “Personality of the Year 2009”. ADAC executive committee recognizes ecologically oriented innovative strength.
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Fehrenbach has single-mindedly driven Bosch’s transformation from automotive supplier to environmental technology corporation
Munich/Stuttgart - The German Automobile Association (ADAC) today awarded Franz Fehrenbach, chairman of the Bosch board of management, its Yellow Angel prize as “Personality of the Year 2009.”
In doing so, the executive committee of Europe’s largest automobile club honored Fehrenbach for “the global corporation’s ecologically oriented innovative strength, for which he has been responsible.”
Fehrenbach had, they said, single-mindedly driven Bosch’s transformation from automotive supplier to environmental technology corporation.
Dr. Norbert Reithofer, chairman of the BMW AG board of directors, and, as last year’s “ADAC Personality,” presenter of the award at the ceremony, also observed that “openness, integrity, and an unwavering sense of purpose have remained the key characteristics of Franz Fehrenbach at every stage of his career at Bosch.”
Fehrenbach accepted the award with pleasure, saying that “above all, this has been awarded for the way we have dealt with issues that are not just important to me, but are of even greater relevance and importance in these difficult times:
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sustainable business management,
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conducting business with credibility and integrity, and
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the difficult but worthwhile task of maintaining a balance between securing the long-term survival of the company and social and environmental interests.”
The ADAC “Yellow Angel 2009” prize-giving ceremony was held in the Munich Residence palace complex. Around 500 personalities from business, politics, and society attended the function.
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The Bosch Group is a leading global supplier of technology and services. In the areas of automotive and industrial technology, consumer goods, and building technology, some 280,000 associates generated sales of 45.1 billion euros in fiscal 2008. The Bosch Group comprises Robert Bosch GmbH and its more than 300 subsidiaries and regional companies in over 60 countries. If its sales and service partners are included, then Bosch is represented in roughly 150 countries. This worldwide development, manufacturing, and sales network is the foundation for further growth. Each year, Bosch spends more than 3.5 billion euros, or eight percent of its sales revenue, for research and development, and applies for over 3,000 patents worldwide. With all its products and services, Bosch enhances the quality of life by providing solutions which are both innovative and beneficial.
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January 15, 2009
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Overview

Year of foundation: 1886
Sales result
Worldwide: 47,3 billion euros
Russia: 667 mio euros
Production Locations
Russia: 3
Employees
Worldwide: approx. 283,500
Russia: 2425